Harnessing the power of perception: Reducing alcohol-related harm among rural teenagers
by Clarissa Hughes, Roberta Julian, Matthew Richman, Ron Mason and Gillian Long
Youth Studies Australia, v.27, n.2, pp.26-35.
This paper outlines early findings from the Tasmanian-based Social Norms Analysis Project (SNAP). The Social Norms model is presented as a theoretically informed, evidence-based model for reducing alcohol-related harm in youthful populations by utilising the complex and often positive contributions peer groups make to adolescent health and wellbeing.